Social Strategy

Smart Ads: Lexical Diversity, Active Words, Punctuation!

WordStream conducted a very interesting analysis of the top-performing AdWords ads. The study looked at nine months of US-based, English, non-branded ads. They ran textual analysis on the ads that performed best (based on impressions, clicks, and CTR) to suss out which words truly work best. A few findings: 1) Make it about audience —… Continue reading Smart Ads: Lexical Diversity, Active Words, Punctuation!

Social Strategy

No Questions: Writing Headlines that Deserve a Click

Headlines and subject lines are tricky. And asking a question in a headline poses extra special challenges.  Namely, if your question can be answered by a simple, “No,” they have no reason to click through or open. “Is your refrigerator running?” “Nope!” This little edict actually has a name. Betteridge’s Law of Headlines states: “Any… Continue reading No Questions: Writing Headlines that Deserve a Click

Case Studies, Social Strategy, User Experience

Content That’s Worthy: Medill Talent Q

We all know that content is more important than ever in marketing. Think about which ads or campaigns stick with you - and you'll likely realize that it's typically the content itself that resonates, rather than a smart placement or a unique product. As panelist Joe Rosenthal from Ogilvy noted, "You don't want to be… Continue reading Content That’s Worthy: Medill Talent Q

Social Strategy

MAYA: Reconciling customer wants versus needs

It happens every day: Someone has an idea for something new and flashy, and suddenly it's off to the races - a new gizmo gets designed or developed, or even launched. But if you take the time to actually think through your customer's needs, you might save a lot of heartache (and money). Flipping through the annals… Continue reading MAYA: Reconciling customer wants versus needs