We all know that content is more important than ever in marketing. Think about which ads or campaigns stick with you - and you'll likely realize that it's typically the content itself that resonates, rather than a smart placement or a unique product. As panelist Joe Rosenthal from Ogilvy noted, "You don't want to be… Continue reading Content That’s Worthy: Medill Talent Q
Category: Case Studies
On Socks
Socks have been on my mind lately, and not only because I'm constantly wearing two pairs at once to fight the unrelenting Chicago cold. Rather, both of my alumni associations have recently sent me requests for donations - in exchange for socks.