We all know that content is more important than ever in marketing. Think about which ads or campaigns stick with you - and you'll likely realize that it's typically the content itself that resonates, rather than a smart placement or a unique product. As panelist Joe Rosenthal from Ogilvy noted, "You don't want to be… Continue reading Content That’s Worthy: Medill Talent Q
Category: User Experience
When Algorithms are Jerks*
If you shop on Amazon, the site seems to know you pretty damn well. (Especially with more than a decade of browsing and buying history.) But sometimes they miss a beat. All spring and early summer, I devoted a lot (ahem) of online time to reading about pregnancy and babies and motherhood. (As one does.)… Continue reading When Algorithms are Jerks*
Vesely Creative 