A word is dead when it is said, some say. I say it just begins to live that day. - Emily Dickinson I've often been accused (ahem) of making up words, especially of the portmanteau variety. Years ago, the nameplate on my desk at work said, "Neologist extraordinaire." So I was tickled to see Erin… Continue reading Word Envy
I read very little while in the hospital itself, as drugs and doctors and illness really destroyed my attention span. Once I got to the peace of my house (and especially my shaded patio), that changed. Here’s a quick rundown of the books I’ve recently read (July through mid-October), excluding all the magazines and newspapers… Continue reading A Reading List
After 14 weeks off, I woke up before dawn Monday and trudged into work. It was largely surreal, especially since we had moved less than two weeks before The Incident and I hadn’t quite nailed down my new commute. But getting off the train downtown, everything was pretty much the same: the same steely gazes… Continue reading Rejoining the World
“Let. Go. Let. Go” This morning I took a free outdoor yoga class. Under the crisp, clear, cerulean sky, the instructor guided us to use each breath as a reminder to let go of the things weighing us down. 3 months ago today, I landed in the hospital in septic shock, with an infection… Continue reading Letting Go
It happens every day: Someone has an idea for something new and flashy, and suddenly it's off to the races - a new gizmo gets designed or developed, or even launched. But if you take the time to actually think through your customer's needs, you might save a lot of heartache (and money). Flipping through the annals… Continue reading MAYA: Reconciling customer wants versus needs
Sign design is inherently tricky. How do you swiftly convey a message that someone can absorb quickly? It can't distract from traffic. Sometimes you can't use words. And what happens when you're using a street sign to introduce a brand-new concept? Behold the Argyle Street "Shared Street"signage. This new mixed-use concept removes curbs, melding sidewalks with… Continue reading Beware… Humans?
One of my 2017 goals is to write more, for me. I've always been happiest when I'm writing every single day, but throughout my career, when most of that writing is happening at work, I feel something is missing. Professionally, daily writing is the dream! I get to flex my skills and play with words and… Continue reading New Year, New Focus
"If it's not worth sharing, it's not worth doing." - Scott Bergren, CEO of Pizza Hut, CIO of Yum! Brands Last week, I attend Medill's annual TalentQ Expo, which brings together Medill students, alumni, and marketers from around Chicago. This year's theme, "Brand Storytelling in an Era of Disruption," focused on how technology is changing… Continue reading Creating Content Worth Sharing
Sometimes, you don't have time to write a full-on blog post. But when an editorial calendar dictates publishing a post, curated content can help fill the gap between longer thought leadership. A well-designed editorial calendar will blend original thought leadership, company/product news, and responses to curated content. Doing so provides a steady flow of diverse content… Continue reading Careful Curation for Quick Content
While marketers sing a chorus of "Content, content, content!" many B2B buyers are overwhelmed by the sheer volume of new blog posts, infographics, tweets, and other bits and bobs. This steady stream of stuff is useful for gaining exposure and brand recognition, but it often fails to generate leads or sales. That's why a renewed focus on true thought leadership warms my writer's heart.