We all know that content is more important than ever in marketing. Think about which ads or campaigns stick with you - and you'll likely realize that it's typically the content itself that resonates, rather than a smart placement or a unique product. As panelist Joe Rosenthal from Ogilvy noted, "You don't want to be… Continue reading Content That’s Worthy: Medill Talent Q
Blog
When Algorithms are Jerks*
If you shop on Amazon, the site seems to know you pretty damn well. (Especially with more than a decade of browsing and buying history.) But sometimes they miss a beat. All spring and early summer, I devoted a lot (ahem) of online time to reading about pregnancy and babies and motherhood. (As one does.)… Continue reading When Algorithms are Jerks*
Word Envy
A word is dead when it is said, some say. I say it just begins to live that day. - Emily Dickinson I've often been accused (ahem) of making up words, especially of the portmanteau variety. Years ago, the nameplate on my desk at work said, "Neologist extraordinaire." So I was tickled to see Erin… Continue reading Word Envy
A Reading List
I read very little while in the hospital itself, as drugs and doctors and illness really destroyed my attention span. Once I got to the peace of my house (and especially my shaded patio), that changed. Here’s a quick rundown of the books I’ve recently read (July through mid-October), excluding all the magazines and newspapers… Continue reading A Reading List
Rejoining the World
After 14 weeks off, I woke up before dawn Monday and trudged into work. It was largely surreal, especially since we had moved less than two weeks before The Incident and I hadn’t quite nailed down my new commute. But getting off the train downtown, everything was pretty much the same: the same steely gazes… Continue reading Rejoining the World
Letting Go
“Let. Go. Let. Go” This morning I took a free outdoor yoga class. Under the crisp, clear, cerulean sky, the instructor guided us to use each breath as a reminder to let go of the things weighing us down. 3 months ago today, I landed in the hospital in septic shock, with an infection… Continue reading Letting Go
MAYA: Reconciling customer wants versus needs
It happens every day: Someone has an idea for something new and flashy, and suddenly it's off to the races - a new gizmo gets designed or developed, or even launched. But if you take the time to actually think through your customer's needs, you might save a lot of heartache (and money). Flipping through the annals… Continue reading MAYA: Reconciling customer wants versus needs
Beware… Humans?
Sign design is inherently tricky. How do you swiftly convey a message that someone can absorb quickly? It can't distract from traffic. Sometimes you can't use words. And what happens when you're using a street sign to introduce a brand-new concept? Behold the Argyle Street "Shared Street"signage. This new mixed-use concept removes curbs, melding sidewalks with… Continue reading Beware… Humans?
New Year, New Focus
One of my 2017 goals is to write more, for me. I've always been happiest when I'm writing every single day, but throughout my career, when most of that writing is happening at work, I feel something is missing. Professionally, daily writing is the dream! I get to flex my skills and play with words and… Continue reading New Year, New Focus
Creating Content Worth Sharing
"If it's not worth sharing, it's not worth doing." - Scott Bergren, CEO of Pizza Hut, CIO of Yum! Brands Last week, I attend Medill's annual TalentQ Expo, which brings together Medill students, alumni, and marketers from around Chicago. This year's theme, "Brand Storytelling in an Era of Disruption," focused on how technology is changing… Continue reading Creating Content Worth Sharing
Vesely Creative 